Ascend for Sports & Entertainment

Effortless travel for artists

Ascend sports travel concierge

A 24/7 team of travel experts your athletes, artists, executives, and the staff who book for them can message on WhatsApp to book and manage every flight, hotel, and car.

  • Built for tours, seasons, appearances, and press runs
  • For the people on the road and the staff who book for them
  • Real savings and white-glove service
  • You approve; we book and monitor every leg
BOOK A TIME OUR TEAM

An official travel partner to TIGER 21, R360, 3iMembers, and other leading family offices, funds, and founder networks.

What your roster gets

What your roster gets

Every trip is handled end to end by a real team, available 24/7. When plans change, we act before you feel it.

35%

Saved on business and first-class fares between North America and Europe.

15%

Saved across all long-haul routes

Every member saves at least $5,000 a year.

  • No booking fees
  • Loyalty status protected
  • Discretion is the default
  • One membership for unlimited business and personal travel

How does it work?

The process is simple

Text

01

Text

Message us on WhatsApp and tell us where you need to go. No apps, portals or forms.

Approve

02

Approve

Your concierge sends you personalised flight, hotel and ground options. Confirm or ask for changes.

Perform

03

Perform

We handle every detail so you arrive ready, not drained.

Trusted by the talent

For athletes and the teams behind them, speed matters as much as savings. Ascend keeps flights, hotels, and changes moving in one thread.

Will Levis

"One message and the whole trip is handled. Flights, hotel, changes. It keeps things simple."

Will Levis

Quarterback, Tennessee Titans

Tee Higgins

"The speed is what stands out. When plans move late, Ascend moves just as fast and keeps everything in one thread."

Tee Higgins

Wide Receiver, Cincinnati Bengals

Major DJ

How a Major DJ saved $48,000 in 14 months on tour travel

Internationally touring DJ and producer, performing across Europe, the Americas, Africa, and Asia year-round.

Total saved

$48,000

Across 46 bookings

Avg. discount

22%

Business + first class fares

Hours reclaimed

24/mo

Redirected to DJ & production

Save more

Reduce travel costs without reducing standards.

  • Ascend members unlock fares not available online. Average savings of 15% on long-haul business and premium class travel, 35% between North America and Europe.
  • Group and team bookings managed as a single itinerary — fewer overheads, better rates.
  • Preferred hotel rates and amenities at premium properties near stadiums and training facilities.
  • No booking fees or hidden charges. We protect your status and loyalty benefits.

Sports teams using Ascend save an average of $127,000 per season on premium travel across their roster.

Save more

Move faster

From final whistle to next city — we handle it all.

  • Book your entire team's trip by sending a single message on WhatsApp. We always reply in under 60 seconds.
  • We learn your team's travel preferences so every road trip becomes smoother than the last.
  • Flights, hotels, and ground transport managed as one seamless itinerary for every roster member.
  • We work inside your team's travel policies without slowing down operations or management staff.

Team operations staff reclaim an average of 26 hours per month by delegating all travel coordination to Ascend.

Move faster

Sleep better

Athletes recover better when travel is seamless.

  • Your travel team personally monitors every leg of every journey for your entire roster.
  • 98% of travel disruptions are actioned on before your team even notices — game-day focus stays intact..
  • When schedules change or flights are delayed, we update every part of your trip and rebook automatically.
  • Real humans, available 24/7 via WhatsApp. No hold music, no bots.
Sleep better

What members say

Shar Broumand
Shar BroumandCEO at Zero Hiring
Ascend is lightning fast yet they still manage to have that human component and you just feel really taken care of.
Ben Slome
Ben SlomeFounder and GP at New Vintage Partners
It's how fast they answer and it's how fast the service is provided to you, which I think is just exceptional.
Tony Abrams
Tony AbramsFounder at Four Hundred
I could send a text at any point of the day and I'm getting the responses that I need. Sometimes I have to make really informed decisions really fast and sometimes I'm not capable of doing it myself. So to have that additional support has been really helpful.
Carlo Cisco
Carlo CiscoFounder & CEO at Select
It's pretty difficult to save a lot of money on high quality seats on flights, so I think Ascend's unique ability to do that makes it a really strong fit for all different types of customers.
Gregory Leonarczyk
Gregory LeonarczykManaging Partner at Twelve Sutherland
They certainly leverage AI in building the most efficient systems that they can for providing value to customers, but at the same exact time, I wanna work with humans, specially when dealing with something as personal as travel and having that white glove, hands-on connection with someone that I know is gonna take care of the detail travel plans.
Jonah Lowenstein
Jonah LowensteinCEO at Aurora
You can tell that you're dealing with professionals. It's fast. You have people who are genuinely knowledgeable about the flight routes or different services. They're a tech first business who understands that we want to be using AI.
I
Isabel EngelsCo-Founder at Horizons
With Ascend, they just organize everything for you and they'll just take care of the whole service — I didn't realize that would be possible.
F
Freddy BrickPartner at Muddy Waters Research
It's not just about the value. Having the 24/7 white glove super fast response time is a game changer when it comes to travel and all of the difficulties you can run into.
Josh Arbit
Josh ArbitCEO at Fresh Prints
Travel is a situation where you can kind of get screwed any leg of the way and for years I wanted someone in my corner who knows how it works, knows the inner buttons to push, and knows how to figure things out for you and get it done. I now feel I have all of that and more with my Ascend membership.
James Glancy
James GlancyFilmmaker and Former European Parliament Member
Ascend's Concierge Team handled multiple itinerary changes and last-minute reroutes with incredible patience and creativity. When I missed a critical flight to Madrid for a business acquisition, they worked their magic and got me there on time. They never made me feel like a burden, even with complex international routings and urgent requests. If you need a travel partner who can handle anything you throw at them, I can't recommend Ascend highly enough.
Lex Annison
Lex AnnisonCOO of Hinge Health
I'm absolutely loving it. Total game changer for my travel life. The focus on cost savings makes it so much easier to just hand over my itinerary and let your team do the work. I've been super impressed and will recommend this everyone I know who travels. One bonus I didn't realize I would find value in is the central portal where all my trips are stored. Instead of hunting through emails every time I have a trip, to find that rental car I can't remember if I booked, it's all just in one place. So great!
Andrew Lassie
Andrew LassieExited Founder
I've used Ascend many times. It's legit. They are also very helpful with concierge services for inevitable issues with airlines. For instance. My FIL on a flight to Italy booked as Joe instead of Joseph (our fault not theirs). United basically said FU not my problem, you can't get on. Texted Ascend and they magically fixed it in 5 minutes while I was still on hold with United trying to get it sorted out. So you save a lot of money, but the concierge service is a service in itself for dealing with problems. That's nice to just text "fix this" and it gets fixed.
Shar Broumand
Shar BroumandCEO at Zero Hiring
Ascend is lightning fast yet they still manage to have that human component and you just feel really taken care of.
Ben Slome
Ben SlomeFounder and GP at New Vintage Partners
It's how fast they answer and it's how fast the service is provided to you, which I think is just exceptional.
Tony Abrams
Tony AbramsFounder at Four Hundred
I could send a text at any point of the day and I'm getting the responses that I need. Sometimes I have to make really informed decisions really fast and sometimes I'm not capable of doing it myself. So to have that additional support has been really helpful.
Carlo Cisco
Carlo CiscoFounder & CEO at Select
It's pretty difficult to save a lot of money on high quality seats on flights, so I think Ascend's unique ability to do that makes it a really strong fit for all different types of customers.
Gregory Leonarczyk
Gregory LeonarczykManaging Partner at Twelve Sutherland
They certainly leverage AI in building the most efficient systems that they can for providing value to customers, but at the same exact time, I wanna work with humans, specially when dealing with something as personal as travel and having that white glove, hands-on connection with someone that I know is gonna take care of the detail travel plans.
Jonah Lowenstein
Jonah LowensteinCEO at Aurora
You can tell that you're dealing with professionals. It's fast. You have people who are genuinely knowledgeable about the flight routes or different services. They're a tech first business who understands that we want to be using AI.
I
Isabel EngelsCo-Founder at Horizons
With Ascend, they just organize everything for you and they'll just take care of the whole service — I didn't realize that would be possible.
F
Freddy BrickPartner at Muddy Waters Research
It's not just about the value. Having the 24/7 white glove super fast response time is a game changer when it comes to travel and all of the difficulties you can run into.
Josh Arbit
Josh ArbitCEO at Fresh Prints
Travel is a situation where you can kind of get screwed any leg of the way and for years I wanted someone in my corner who knows how it works, knows the inner buttons to push, and knows how to figure things out for you and get it done. I now feel I have all of that and more with my Ascend membership.
James Glancy
James GlancyFilmmaker and Former European Parliament Member
Ascend's Concierge Team handled multiple itinerary changes and last-minute reroutes with incredible patience and creativity. When I missed a critical flight to Madrid for a business acquisition, they worked their magic and got me there on time. They never made me feel like a burden, even with complex international routings and urgent requests. If you need a travel partner who can handle anything you throw at them, I can't recommend Ascend highly enough.
Lex Annison
Lex AnnisonCOO of Hinge Health
I'm absolutely loving it. Total game changer for my travel life. The focus on cost savings makes it so much easier to just hand over my itinerary and let your team do the work. I've been super impressed and will recommend this everyone I know who travels. One bonus I didn't realize I would find value in is the central portal where all my trips are stored. Instead of hunting through emails every time I have a trip, to find that rental car I can't remember if I booked, it's all just in one place. So great!
Andrew Lassie
Andrew LassieExited Founder
I've used Ascend many times. It's legit. They are also very helpful with concierge services for inevitable issues with airlines. For instance. My FIL on a flight to Italy booked as Joe instead of Joseph (our fault not theirs). United basically said FU not my problem, you can't get on. Texted Ascend and they magically fixed it in 5 minutes while I was still on hold with United trying to get it sorted out. So you save a lot of money, but the concierge service is a service in itself for dealing with problems. That's nice to just text "fix this" and it gets fixed.

How Ascend compares

We are not a platform. We are a team of travel experts who handle every detail.

Platforms

(e.g. Navan)

Concierge services & travel agencies

24/7 travel team

60-second response time from your concierge not automated support

Ascend
Platforms (e.g. Navan)
Concierge servicesLimited

WhatsApp-first

End-to-end in one thread vs portals and hold music

Ascend
Platforms (e.g. Navan)
Concierge services

Proactive disruption handling

We rebook and replan before you feel any disruption

Ascend
Platforms (e.g. Navan)
Concierge services

Business + personal travel

One membership covers all of your travel need

Ascend
Platforms (e.g. Navan)Limited
Concierge servicesLimited

Members-only pricing

Average 15% savings on business and first class, 35% between North America and Europe

Ascend
Platforms (e.g. Navan)
Concierge servicesLimited

Incentive alignment in pricing

Ascend makes most of its money through sharing in client savings, rather than membership charges, booking, or service fees

Ascend
Platforms (e.g. Navan)Limited
Concierge servicesLimited

Preference memory (never explain twice)

Status and miles protected

Ascend
Platforms (e.g. Navan)
Concierge services

No per-booking fees

$300/month flat vs per-trip charges that erode savings

Ascend
Platforms (e.g. Navan)
Concierge servicesLimited

End-to-end travel

Full-trip coordination (flights, hotels, cars, changes)

Ascend
Platforms (e.g. Navan)
Concierge services

Out of all the companies in our portfolio, Ascend is the most communicative. Every time I meet new members from the team I am very impressed with them. They seem very smart, very motivated. I feel like the team is very cohesive.

Naomi Einhorn

Investor at Visionary Ventures

Unlimited trips. No booking fees.

Membership that pays for itself

82% of members recoup their annual membership charge in 2 trips.

Save 30%

Talent

Most Popular
$2500/ year

For athletes, artists, and their immediate travelling party who want predictable pricing and real savings

All approved applicants receive a complimentary booking
Save thousands on flights and hotels around games, tours, and shoots
24/7 WhatsApp concierge (1-minute response time)
Proactive monitoring and rebooking around schedule changes
Unlimited trips. No per-booking fees. Work and personal travel on one membership.

APPLY FOR MEMBERSHIP

Team

For clubs, labels, agencies, tour operations, and management companies with multiple travellers to coordinate

Everything in Talent, plus:
Multi-traveller seat management for talent, crew, and staff
Centralised billing and per-tour or per-season reporting
Dedicated account manager who learns your schedule
Custom integrations and approval workflows
CONTACT SALES

Typical payback

  • 82% of members save in excess of their annual membership charge in 2 trips.
  • Use the same membership for business, personal, and family travel.
  • Save an average of 15% on business and first class, 35% between North America and Europe

Hear from our members

"Have somebody respond to me in under 30 seconds, and then in 10 minutes, I've got an answer to a last-minute business trip."

Gregory Leonardic

Gregory Leonardic

Co-Founder & Managing Partner, Private Investment Company

"My wife was doing all the booking. Now I just WhatsApp Ascend and go about my day."

Danny Mizrahi

Danny Mizrahi

Founder, Multiple Tech Companies

Common Membership Questions

An Ascend sports membership gives your team ongoing access to a dedicated, human travel concierge that manages flights, hotels, and ground transport end-to-end — entirely via WhatsApp. You can use the service as often as you need, without per-booking fees, and without switching between apps, portals, or vendors. Everything from pre-season training camps to away game logistics is handled with the same precision and speed.

Yes. Ascend manages group and individual bookings as part of a single coordinated itinerary. Whether you need flights for coaches, athletes, and support staff all departing at different times, or a full block of hotel rooms near a venue, we handle the coordination so your operations team doesn’t have to.

Sports schedules shift — we’re built for it. When a game is rescheduled, a training camp location changes, or a flight is delayed, Ascend takes responsibility for updating every part of the itinerary automatically. Your concierge team acts before you have to ask, so your operations staff can focus on what matters.

Most sports teams experience value in two ways: measurable savings and meaningful time reclaimed. Across our member base, teams average approximately 15% savings on premium travel spend, with 35% between North America and Europe. 82% of members recoup the cost of annual membership within their first two trips. Beyond cost savings, the operational leverage — freeing your team from managing logistics — is often the most impactful return.

In most cases, no — Ascend does not charge booking, service, or change fees. In a small number of edge cases (such as certain low-cost carriers or complex changes on heavily discounted fares), additional handling costs may apply. When they do, they’re surfaced clearly in advance.

Getting your roster set up

We start from how your people actually travel, set them up, and take it from there.


Tell us how your people travel

Who is on the road most, the routing they run, and what a tour, a season, or a press run demands of their schedule.


We set your people up

Every traveler and the staff who book for them, on WhatsApp, with preferences and loyalty numbers in place.


Leave the rest to us

Booking, changes, and 24/7 monitoring on every leg.

Two sides of every trip

Built for the talent

For the talent

Built for the talent

  • 1 WhatsApp thread for flights, hotels, and ground - work & personal
  • Status, miles, and privacy protected on every booking
  • Travel that adapts when the schedule does, without phone calls
  • Issues solved before they reach you
Designed for the teams behind them

For the teams

Designed for the teams behind them

  • Coordinate talent, crew, and staff from one shared thread
  • Centralised billing and per-tour or per-season reporting
  • Approval rules that match how your organisation actually books
  • A dedicated account manager who knows your calendar

Frequently Asked Questions

Yes — this is a core strength. Ascend regularly handles multi-city, international, and time-sensitive itineraries for teams. Rather than treating each leg independently, we consider the trip as a whole — connections, recovery time, arrival windows, and downstream implications — so your season logistics work in practice, not just on paper.

Your concierge team monitors all active bookings and acts proactively when schedules shift. When a game is rescheduled or a venue changes, Ascend identifies your options, rebooking flights, hotels, and ground transport where necessary. You're updated without having to chase information — we resolve disruptions before they become problems.

Yes. During onboarding, we capture athlete-specific preferences — seating requirements, dietary needs, hotel room type preferences, early check-in requirements, and any other special considerations. These preferences are stored and applied automatically on every future booking, so athletes travel the way that best supports their performance without your staff having to remember or restate requirements each time.

The Team membership covers a single seat holder — great for individual athletes or team management. For organizations needing coverage across an entire roster or staff, the Sport plan provides custom multi-seat pricing with centralized billing and reporting. Contact us to discuss a plan tailored to your organization's size and travel patterns.

Discretion is the default. We collect only what's needed to manage travel, and access can be scoped by role — coaches, staff, and finance teams see only what's relevant to them. Ascend regularly supports public figures and senior leadership where confidentiality is non-negotiable.

Let's get your roster set up

Tell us how your people travel, and we'll take it from there.